About Us

Established in 2010, Tsutomu Lures produces high-quality handcrafted big game lures made in Hawaii. Each lure is individually poured, shaped, fine tuned and then polished to create some of the finest trolling baits around. Our custom fish head inserts are a beautiful alternative to the standard tinted shell models and fish eat them up.

Created locally in Hawaii and proven worldwide, these lures are fish catching works of art that will be a great addition to your trolling pattern. Tsutomu Lures has also offers gear, including t-shirts, hats, hoodies, shorts and other lifestyle items. Our original ahi logo was created by local artist, Mark Mizumoto and continues to be an OG favorite. Our gear collection will continue to grow, with exclusive options online from time to time. 

In late 2016, our company grew and we felt it was time to update our logo to the anchor. Here's the thought and meaning behind it. 

The sea is within us all.

Whether you are a fisherman, sailor, surfer, diver or just enjoy sitting at the edge of the ocean taking in the serenity - the sea moves us. A timeless symbol of our seafaring heritage is the simple anchor. 

The Tsutomu anchor is symbolically upside down as it represents our unwillingness to sink - no matter what. Perseverance and striving for excellence will always be a foundation for our company. This motto stands behind everything we produce and deliver to you as our customer. 

We stand behind it 100%.

Discover the beauty of Tsutomu Lures at let us help you put more blood in the box....


Join our mailing to stay connected & be the first to hear the scoops.